What You’re Getting Yourself Into before listening to Scott Cooley
Before you hit play on any of my music, you should know what you’re getting yourself into. If you haven’t heard any of my music before, you might be surprised. It’s not like anything that’s popular right now. It’s not perfect, and not all that professional-sounding. Sometimes music that isn’t awesome by music teacher standards can be really appealing.
Historically, people have gotten into music that wasn’t polished to perfection. Before recorded music, it was always experienced live. You can picture friends and family on the front porch, picking banjos and blowing into jugs in rural America. Cowboys playing Home on the Range on harmonica around the camp fire. Those Old Weird America records by Harry Smith and field recordings by Alan Lomax are so cool, and I for one am glad someone made them.
Going way back to skiffle, for example, known for a blend of American folk and blues played on homemade instruments, back in the 50s, this genre had a big influence on early British invasion rock like The Beatles, which led to the Beatles-influenced “garage rock” in the 60s, there have been brief surges of popularity.
The Grateful Dead started as a “jug” band, playing all acoustic instruments, and blending a lot of different American styles of music. They became pioneers in what is now called Americana in addition to what is now called jam-band music. They were also arguably one of those garage bands influenced by the Beatles.
Before it sort of morphed into punk, garage rock was sort of like a combination of surf rock, fuzzbox electric guitar effects, played with an amateur quality, influenced by psychedelia, with a DIY approach, lyrics about lying girls, and a raw, naïve quality. All but the electric fuzz apply to my sound, although I’ve rarely played in a garage.
I have called my music “acoustic garage rock” and it’s fairly accurate, though it’s not an officially defined genre anywhere. As far as I know, I made it up. I’ve been heavily influenced by Tenacious D, seriously, and although I’m not as good or as funny as them, I like the way they described their music as being “heavy acoustic” which some of mine might be as well.
To describe my music with genres that are somewhat more familiar, or that are more commonly understood maybe, I’d go with these:
- Slacker rock: American indie rock and lo-fi music that is laid back and relaxed, and thus more "authentic" than sellouts of contemporary rock. Misplayed notes, out-of-tune instruments, cool laziness, mellow swagger, made by generation X'ers. All accurate when describing my music.
- Lo-fi: Low fidelity production sound quality is a deliberate stylistic choice. Imperfections recorded in bedroom studios are intentionally left in. The DIY punk ethos is there, it's primitive, and has some cultural nostalgia. Minimal production on cheap equipment, amateurish, raw and unsophisticated. Again, all me.
- Indie folk: Usually acoustic guitar-oriented. Independent from being signed to a major label. Creative freedom and control, resistance to popular mainstream culture, realistic, stripped-back, strays from sounding commercial, earnest and emotive lyrics. A rock approach to contemporary folk, often by singer-songwriters, using acoustic instrumentation. Yep, me.
- DIY: Circumnavigation of the corporate mainstream music industry by doing everything yourself with limited means. Check.
- Singer-songwriter: Writes their own lyrics/melodies, performs their own music, typically on acoustic guitar. Emphasis on the song itself over the performance. Personal lyrics. Me.
Could my music be slacker rock?
Am I a slacker? As a student, I am proud I did as little as possible to pass so I could prioritize my social life. There was no draft for me to dodge, but I was involved in some delinquency in my teenage years, which carried over to my young 20s in the early 1990s, and as a member of Generation X, I was apathetic about political and social causes, and since then, I've been aimless in developing a “conventional” career, but I've always worked hard at whatever I've done to pay the bills. I’m definitely a slacker when it comes to punctuation and run-on sentences, aren’t I? It's true I don't put much effort into writing or recording songs either, and it's true that rock music is my biggest influence.
"Lo-fi indie rock originating in the United States in the early 90s" sounds about right. Yeah, I guess "slacker rock" is not a bad way to describe my music, and it might not go without saying that I do music for fun, not for work. I'd like to think I have a mellow swagger and a cool laziness as an artist, because I don't try very hard. It's a hobby. I am definitely laid back and relaxed about it, and it's certainly authentic music that I create, despite not taking it too seriously. I don't really feel closely aligned with or sound like artists who get put into this category such as Pavement, Beck, Alex G, Mac DeMarco, or Courtney Barnett, but I do like their music. I have my own style, do my own thing, and still struggle to define it, but maybe this one is the closest.
So, then to put them in a better-sounding order, I might type them like this:
Lo-fi / DIY / Singer-songwriter / Indie folk / Slacker rock
It’s a lot to wrap your head around, I know. It begs the question “why would anyone like music that isn’t perfect?” I think I may have an answer:
“An Informal Living Room Jam Among Friends”
I intentionally record my songs with the strumming of an acoustic guitar being the primary instrument sound so that if I ever play live and solo, it won’t sound a whole lot different from the records. Also intentional is that I don’t want it to sound so polished that I can’t reproduce it live.
Here I find myself revisiting the topics of “understanding your audience” and “describing yourself as an artist” – and the challenges non-performing/self-releasing music acts like me have with them.
If you enjoy complex arrangements and virtuosic performances, or if you have high objective standards, my music won’t be for you. Subjectively, however, since I’ve been an artist for quite a long time now, people have become familiar with my music, and when I offer something new, they say they like it due to a feeling of nostalgia. It’s like a fix for something they were already familiar with, without knowing they necessarily craved more of it.
Even though it’s not considered cool or popular or critically acclaimed, the combination of things my music offers gives them a hit of adrenaline. Most importantly, I’ve been told my music stirs up memories for people, and despite my lack of skill/talent, it makes them remember certain times in their lives, or people they love. In other words, it causes people to feel emotional.
Chicks Dig It
I ran across some data recently about my audience, and the analytics showed that my listeners are predominantly female. I had no idea. As I continue to write and record new songs, that is in the back of my mind. The appeal to women certainly isn’t my body or dance moves in my music videos, nor would it be my vocal chops, so it’s got to have something to do with the music and the songs.
https://app.chartmetric.com/artist/991782
Maybe it’s the lighthearted humor, the simplicity, the sensitivity, the intimacy of being an acoustic guitar guy with a lot of love songs. I think I’m going to really lean into that more. Why not? It’s a good thing, and maybe it’s confirmation of the emotional response I’ve heard my music produces, which is what all songwriters want.
The Modern, Informal, Intimate Live Experience
I have a feeling that many of you have been in someone’s living room before when a few amateur musicians were hanging out together. Sitting on sofas and chairs in somewhat of a circle, playing acoustic guitars and hand percussion, having a great time. A few musically-inclined friends who come over to your house for an impromptu, unplugged jam session. Now imagine me as the lead singer-songwriter involved in such a get-together. Someone hands you a shaker or tambourine, and you’re intimately involved. That’s the essence of what I want my recorded music to sound like. You either get into it, or you just don’t get it.
I’m reminded of a quote by one of my favorite songwriters:
“There's always that argument to make - that you're in better company historically if people don't understand what you're doing.” --Elliott Smith
He also said “If you play acoustic guitar, you’re the depressed, sensitive guy”
Wouldn’t it be cool if history shows I was misunderstood? My amateur quality can be appealing, so I’ve been told, and maybe there will be increased interest in the future. I have been depressed and sensitive before, and people have probably struggled to understand my music before.
Trending Upward Again, History Repeats
However, there is a trend I’ve become aware of recently that people are generally starting to like my style of music. It’s almost as if it’s a backlash against the formulaic fakeness of current popular music. Music streaming has offered a bit of a democracy wherein consumers are trying to find homemade music that is more real-sounding, and it’s showing up as a shift in listening preferences. Don’t get me wrong, I’m in no danger of the major labels assimilating me due to this trend, but if they reached out and booked me some real-studio time, I’d still prefer any recordings I made to sound pretty close to what I already do myself.
A Guilty Pleasure
People have told me that my music – especially from the early Scott Cooley albums – is what they consider their “guilty pleasure” music. It may be the fact that it is overly simplistic, slightly off-key, corny, or even cheesy, but they say it has special meaning, brings back happy memories, or gives them strong positive emotions when they hear it, even though it’s not technically good. Despite the obvious flaws, they enjoy it anyway. That is exactly what I thought when I wrote and recorded it! None of my music has ever been what you’d call “well received,” but maybe some of it is underrated.
My music is rough around the edges, and that's the point. It’s the antithesis of the over-produced mainstream. Raw and organic, pure and simple. It’s a big part of the appeal. Anti-algorithm and anti-perfection scenes are flourishing. Online, yet still "underground" with a foot in analogue revival, it's almost like a power-to-the-people, counter-culture phenomenon that is happening. "Long-tail" artists like me who employ rudimentary DIY production techniques in home studios offer something people can hear and appreciate: a really short distance between song idea and recorded output.
Between Two Worlds
It's somewhere in-between a live band recording and a pro studio recording. Even though I’m the only musician, I like to nail each take in each track live, then blend them. If I don’t, and it’s not too disturbing, I leave it that way. I don’t use the digital tools that make everything sound perfect. I want it to be real, the way it would sound if you were hanging out in the room with me when I recorded it. I’ll admit sometimes I’m overwhelmed by the thought of re-doing things, and usually conclude the extra hassle isn’t worth my time. My abilities are limited, and I don’t hide that. I do the best I can with what I’m capable of, and people appreciate that.
It's also somewhere in-between a songwriter demo and fully-produced studio recording. Real sounds made by real voices and real instruments. I want the music to generally sound like if it were played 100 years ago before electric guitars existed, it wouldn’t be a whole lot different. The fewer digital electronic effects or tools used, the better, in my opinion. I’ve called it acoustic garage rock. It has the DIY lo-fi amateur enthusiasm of garage rock, without the fuzz distortion, and let’s face it, a living room is better than a garage anyway.
Low Brow Rising
Since I release my music to the masses via streaming, that sort of sets it apart from music performed live for small audiences. Although I don’t write notation, I have created a songbook. It’s far from classical music, but I consider some of my songs to be classics and most of them to be art. If my music is folk, as some may define it, I suppose it is therefore considered a product of low culture, which means both I as its creator and its consumers have somewhat crude tastes.
Theoretically, folk reflects the common themes of the lower/working classes in the community. I can admit that a few of my songs could be considered by some to be either vulgar, in poor taste, or lacking in artistic merit. On the other hand, I feel there is overall a lot of depth that would be considered more characteristic of more high-brow music, especially when compared with other modern pop music. That’s why I often say it has a certain level of sophistication, but not too much.
Elitists Welcome
To my knowledge, no high society people have ever discredited my music. My music appeals to simple, basic human emotions and offers a perspective of innocence and an escape from real world problems. I happen to know that many elite people have enjoyed my music, and realize it may be an example of them “slumming” although I never create it specifically to appeal to them. I do think my music is somewhat subtle and refined. Their curiosity leads to some amount of intellectual entertainment.
People who get into music that isn’t perfect by technical standards do so because they simply find enjoyment in the authentic quality. I’ve been told people become fans of my music because they appreciate the spontaneous improvisational effort I made, and feel an emotional connection somehow, despite my lack of proficiency. They may know me personally, I might remind them of someone they know, they may feel nostalgic for the good times they had playing a shaker while their friends played acoustic guitars at their house, they may find it to be more genuine and relatable, they may get a sense of belonging, etc.
The Intent Matters
I intentionally record my songs so that they don’t sound a whole lot different than when I play them live, so that if I ever do play live, it’s not a shock. I occasionally entertain with makeshift bands, but for the most part prefer to go solo. The other instruments may not be there, but the primary ingredients - the strumming of chords on an acoustic guitar, and my singing voice – are what makes the songs sound like me anyway. Take this live version of my “hit” for example:
An informal living room jam among friends (or as shown above, family). Could be the best way I’ve come up with to describe the style I strive for yet…and due to what I’ve learned about my fanbase, ultimately, they would be mostly female friends. 😉 Yep, that’s how I want it to sound.